Hey, my name's William Sayer
Welcome to my portfolio.
I do freelance...
Digital Product Design
& Content Creation
My Work
Mixed Reality Piano Learning App
PianoVision is the world's leading mixed reality (MR) piano app. It has achieved significant success, becoming the second best-selling app on the Meta Quest app store. Featured during the keynote launch of the Quest 3, PianoVision has also been promoted on both Meta's and Mark Zuckerberg's Instagram accounts.
Role:
Design Lead
Company:
PianoVision
Dates:
July 2023 - Present
Website and Customer Dashboard
Exequantum is one of Australia’s first quantum encryption companies. My role was to re-design their website and customer dashboard. With a cutting-edge, futuristic product, they were looking for designs to reinforce this. The redesign significantly helped Exequantum establish themselves as one of Australia’s most technically capable and easy to integrate quantum security companies.
Role:
Design Lead
Company:
Exequantum
Dates:
February - March 2024
Meal Sharing Platform
Big Meal Share was a web app enabling local communities to cook for one another and share meals. Building this app I learned to bootstrap a variety of low-code tools together creating a responsive and user-friends web app which facilitated the sharing of 250+ meals.
Role:
Founder
Company:
Big Meal Share
Dates:
July 2022 - July 2023
Content Creation
Experience
Freelance Designer
Multiple Companies
Dec 2021 - Present
As the sole designer in several small teams, I have led and contributed to a variety of impactful projects. Notably, as the design lead for PianoVision, I helped it become the world's most renowned mixed reality piano app, achieving the second best-selling app on the Meta Quest app store and being featured at the Oculus Quest 3 launch. My diverse skill set includes creating wireframes, pixel-perfect prototypes, dashboards, and e-commerce sites. I excel in user testing and refining designs based on user feedback to ensure a seamless and intuitive experience.
Founder
Big Meal Share
June 2022 - June 2023
Big Meal Share was a web app designed to help users organize and host dinner parties effortlessly. It featured an attendance list, past meal reviews, and a guest RSVP system. As the founder, I was responsible for designing and developing the app using tools like Webflow, Airtable, and Make. The app facilitated 250+ meals. Through beta testing with a small group of users, I gathered valuable feedback, leading to key learnings in user engagement, feature optimization, and iterative design improvements before its wider release.
UX Lead
345 Global
Jan 2020 - Oct 2021
As the User Experience Lead, I was responsible for designing the user flow and interface for a range of mixed reality products developed by 345, a company that aims to revolutionize product and marketing placement in supermarkets. Working closely with the creative director, I created multiple prototypes for B2B web, mobile, and VR products and collaborated with developers to bring them to life. Through this role, I gained valuable industry experience and honed my prototyping skills. I also played a significant role in developing and implementing a company-wide design system.
Product Manager
345 Global
May 2021 - Oct 2021
I was asked to relocate to the United States to work with 345's major client and assist in setting up their technology lab and integrating our software into their company. This involved training their employees on how to use our technology suite, gathering important user feedback, and presenting demonstrations of our software to the company's executive team. This experience allowed me to work closely with both a startup and a multi-billion dollar FMCG company, and provided the opportunity to demonstrate my professional skills in a variety of contexts.
Skills
Digital Design
- The Art of Simplification
- Colour Theory
- Typography
- Negative space
- Affordances
UX & UI
- Affinity Diagrams
- User Stories
- Low & high fidelity prototypes
- User Testing
- A/B Testing
Web Development
- HTML, CSS, JS
- Webflow, 'Client-first' best practices
- Performance checks
- SEO
- Accessibility
Branding & Marketing
- Design Systems
- Social media experience
- Guarantees
- Limited time offers
Photo & Video
- RAW Full-frame photography
- ND filters
- Colour grading
- 180° Shutter rule (for video)
- Proficient drone flying
Product Managment
- Vision & Strategy
- Stakeholder management
- Four values and 12 principals of the Agile manifesto
- Experience using both Scrum & Kanban methodologies
Tools
Awards
Highest Score in State
Australian Silver Medal
Pitch Winner
First Place
RSL Cadet of the Year
Gold Award
Silver Award
Bronze Award
About
Mt. Everest Summit
In 2014 I attempted to be the youngest Australian to summit Mt. Everest. The trip was funded by sponsorships which I had negotiated, however there was a tragic avalanche and we were forced to abandon the climb. Four years later, with more mountaineering experience, fitness and determination I returned to finish what we had started. After months of bitter cold, little oxygen & harsh conditions Ang Dawa Sherpa and I successfully summited the highest mountain on the planet and stood on the top of the world.
To support local sherpa families of the region I initiated two charity fundraisers for the Australian Himalayan Foundation and in total raised over $16,000 (More info in the Charity tab above.)
Mongol Rally
Alongside some of my best friends we took part in the infamous Mongol Rally. The challenge comprised of buying a car for less than £1000 and driving it from London to Central Mongolia. This was one epic challenge, which really tested our travel etiquette, navigation, mechanical abilities, and even friendship at times. We gained a beautiful insight to a wide variety of different cultures.
We wanted to use our journey as a tool to raise awareness for a greater cause. As a team we were able to raise over $12,000 for Mission Australia thank to the generous donations for family, friends and colleagues (More info about this in the Charity tab above.)
Manaslu Summit
In preparation for Mt. Everest I embarked on an expedition to summit Mt. Manaslu (8163m) making it the 8th highest mountain in the world. Being my first 8000+ meter mountain, this was an incredible challenge. After weeks on the mountain of slow acclimatisation, very cold nights, many long days of hearth-throbbing climbing we successfully made it to the top.
This climb taught me the power of patience, that slow and steady progress can amount to an incredible result. What I love most about climbing is that it's not a competition with anybody else, rather it's an expression of the ability to overcome internal doubts and uncertainties.
$16,000+ for the
Australian Himalayan Foundation
As a part of the Everest Expedition (mentioned in the Adventures Tab) I initiated two fundraisers to raise money for the people of the Himalayas. The Foundation does incredible work to provide healthcare, education and crucial supplies.
As part of the 2014 Expedition we raised over $6000 and as part of the 2018 Expedition we raised over $10,000 thanks to the generous support of family, friends and organisations.
$12,000+ for
Mission Australia
As a team participating in the Mongol Rally ((mentioned in the Adventures Tab) we raised over $12,000 for Mission Australia thank to the generous donations for family, friends and colleagues.
Mission Australia is a wonderful charity helping vunerable families find safe homes.
Most influential books
Here are my top ten most influential books which have shaped who I am today. (scroll sideways)
Abundance
Peter Diamandis
The Four Agreements
Don Miguel Ruiz
Start with Why
Simon Sinek
The Right It
Alberto Savoia
A Man's search for
Meaning
Viktor Frankl
The Artist's Way
Julia Cameron
The Tao of Health, Sex
& Longevity
Daniel Reid
The Power of Now
Eckhart Tolle
Breath
James Nestor
Tribe of Mentors
Timothy Ferris
Contact
Discovery Call
Direct Inquiry
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